Zillow's multi-year partnership with Major League Baseball makes Zillow the Official Real Estate and Home Rentals Marketplace Partner of MLB, running from Opening Day through the Postseason across broadcast, streaming, digital, social, and in-stadium experiences. The strategic fit is built into the sport itself, baseball's entire vocabulary revolves around home, making it a natural pairing for the Zillow brand platform rather than a forced sponsorship play.

Our teams drive the creative expression end-to-end, developing and producing the TV spots, scoreboard concepts, sizzle videos, and toolkit assets that bring the Zillow x MLB identity to life. In 2026, this includes a second creative phase hitting around All-Star break, highlighting this pitch perfect partnership at one of the season's highest-visibility moments.

All Star Weekend

Zillow Senior Editor: Tony Paige