In 2025, Zillow partnered with Blizzard on a brand collaboration tied to one of the most anticipated moments in World of Warcraft history - the launch of player housing.

The centerpiece was "Zillow for Warcraft," a Zillow-style microsite where fans could browse homes across Azeroth like real listings, complete with property details, imagery, and the familiar Zillow experience translated into the game's universe. The execution extended well beyond the microsite, with paid, social, email, PR, and in-game extensions amplifying the moment across channels.

Our teams led the creative ecosystem end-to-end. They owned the concept, hero video production, paid and social copy, microsite imagery, and the themed Zillow-for-Warcraft branding, building a cohesive and immersive world rather than executing individual assets in isolation.

The partnership met WoW players in a moment of genuine excitement and gave Zillow a culturally credible way to show up, turning a the addition to a beloved game into a real brand conversation about home. And winning a coveted D&AD Pencil to round out an already wildly successful partnership.