Zillow Rentals partnered once with Disney on The Devil Wears Prada 2 for a co-branded campaign designed to turn one of the year's biggest pop-culture milestones into real Miranda-fueled rentals moment.

The partnership started with an in-film integration, as our UI appears in the film as the platform used to find a new apartment, grounding the brand in the story's world rather than interrupting it. Our teams extended that placement into a full campaign built around the Runway vibe, owning the creative brief, concept development, and universe-building from the start, rather than stepping in as production support after the fact.

The project centerpiece was a dedicated video production that merged Zillow's creative and social chops with the visual language of the film. Assets rolled out across social, email, and activations, each reinforcing the same idea, that finding your next place is its own kind of transformation.

The result was a campaign that felt native to the Devil Wears Prada world, and true to Zillow. Putting Zillow Rentals at the center of a cultural conversation already in motion.